Business Model Analysis
Margins are declining, customer acquisition costs are rising, one business unit subsidizes the others — but where exactly is the model leaking? You don’t need months of consulting to find out. You need half a day with someone who systematically takes your business model apart and identifies the three points where change makes the biggest difference.
That is a business model analysis: structured diagnosis in half a day. Not a redesign, but clarity — where your model creates value and where it leaks.
Format
| Duration | Half day (4 hours) |
| Participants | CEO + CFO/COO (2-4 people) |
| Preparation | 1 week (financials + questionnaire) |
| Deliverable | Risk profile + assessment + prioritized action items |
| Follow-up | Analysis report within 3 business days |
Does this format fit? → Schedule a conversation
Process
Preparation (1 Week Before)
You receive a structured questionnaire covering revenue distribution, cost structure, and customer segments. In parallel, we analyze your existing financials. Goal: no time wasted on basics on analysis day — we go straight into diagnosis.
Analysis Day
Morning: Revenue Model Mapping
We map your business model: Who pays for what? Which customer segments contribute what share of contribution margin? Where are concentration risks? What dependencies exist?
Afternoon: Bottleneck Identification and Lever Prioritization
Based on the map, we identify the bottlenecks in your model — not the obvious symptoms (declining margins), but the structural causes (wrong pricing logic, hidden complexity costs, customer concentration). The three most impactful levers are prioritized and formulated as actionable recommendations.
Follow-Up (3 Business Days)
You receive the analysis report with business model map, risk profile, and prioritized action items.
What You Receive
- Business Model Map: Visualization of your revenue streams, cost structure, and customer dependencies
- Risk Profile: Concentration risks, margin trends, structural weaknesses
- Unit Economics Assessment: Where are you actually making money — and where not?
- Top 3 Levers: Prioritized recommendations with expected impact
Business Model Analysis, Business Design, or In-House?
| Business Model Analysis | Business Design | In-House | |
|---|---|---|---|
| Duration | Half day + follow-up | 8-12 weeks | Undefined |
| Investment | Mid to high three-figure range (EUR) | From mid four-figure range | Opportunity cost |
| Deliverable | Risk profile + top 3 levers | Validated business model + implementation plan | Gut feeling or status quo |
| Depth | Diagnosis and prioritization | Development and validation | Variable |
| For | Quick status assessment | Fundamental redesign | When numbers are clear and direction is known |
Not sure which format fits? We can clarify in 30 minutes →
Who It’s For
- CEOs with declining margins: You see the symptoms but not the cause. The analysis reveals the structural levers.
- Companies before a funding round: Investors ask about unit economics. The analysis delivers the answers — or shows where you need to improve.
- Business model under competitive pressure: When competitors are cheaper or new business models are changing the market, the analysis shows where your model is vulnerable and where it is not.
Results from Practice
Starting point: Rising customer acquisition costs and declining margins despite growing revenue. The half-day analysis revealed: the bottleneck was not marketing but SKU complexity. 40% of products generated 85% of contribution margin — the rest caused complexity costs without contributing to results. Decision: assortment cleanup and focus on repeat-purchase products. Result: margin increased by 8 percentage points in 6 months.
Starting point: Three pricing models for different customer segments, none profitable enough for sustainable growth. The analysis showed: the enterprise segment had 3x higher contribution margins than the others — but was served with the same sales effort. Decision: pricing model consolidation and sales focus on enterprise. Result: average contract value increased by 60%.
Frequently Asked Questions
What does a business model analysis cost?
A business model analysis is in the mid to high three-figure to low four-figure range (EUR) — depending on preparation effort and business model complexity. You receive a binding fixed-price offer upfront.
Is half a day enough to analyze a business model?
Half a day is enough for a solid diagnosis with clear action items. You receive a risk profile with the three most impactful levers, not a complete redesign. For full business model development, we recommend Business Design as a project format.
What is the difference from Business Design consulting?
The business model analysis is a status assessment in half a day. Business Design is a project format over 8 to 12 weeks that develops and validates a new or improved business model. The analysis shows where the levers are — Business Design implements them.
What documents do you need upfront?
Ideally: revenue distribution by products or customer segments, cost structure (rough), contribution margins, and an overview of your key customer groups. No elaborate preparations needed — existing data is sufficient.
Who should participate in the analysis?
CEO plus CFO or COO. Optionally: head of sales, if the revenue model depends heavily on sales. Maximum 4 people — the analysis needs decision-makers, not a large team.
What happens after the analysis?
Within 3 business days, you receive the analysis report with risk profile, unit economics assessment, and prioritized action items. On request, we discuss the results in a follow-up meeting and plan next steps.
Related Services
- Business Design — Business model development and validation (8-12 weeks)
- Business Model Innovation — Systematic business model transformation
- Strategy Sparring — Monthly strategic support
Next step: If the analysis shows that your business model needs a fundamental overhaul, Business Design is the logical next step.
Your business model under scrutiny → Schedule a conversation
