AI Potential Workshop
“We need to do something with AI” — this sentence comes up in every executive meeting. But what exactly? Chatbot? Automation? Custom AI products? Most AI workshops show tools and demos. That is entertaining but useless — because the question is not “What can AI do?” but “Where does AI have the greatest leverage for our business model?”
The AI Potential Workshop answers exactly this question. Business model first, technology second.
Format
| Duration | 1-2 days |
| Participants | CEO + department heads (5-12 people) |
| Preparation | 1-2 weeks (process map + cost structure) |
| Deliverable | Prioritized AI roadmap + quick wins |
| Follow-up | Documentation within 5 business days |
Does this format fit? → Schedule a conversation
Process
Preparation (1-2 Weeks Before)
Together, we create a process map: What are the core processes? Where are the costs? Where are the bottlenecks? This map is the starting point — not a list of AI tools.
Day 1: Business Model Mapping and AI Potential Identification
Morning: We systematically map your business model and identify all processes that are potentially AI-capable. Not every process is a good AI candidate. The question is: Where does AI reduce costs, increase quality, or create new revenue streams?
Afternoon: For each AI candidate, we estimate the ROI: How high is the effort? How high is the expected benefit? How quickly will you see results? Candidates are prioritized by impact and feasibility.
Day 2 (Optional): Prototyping and Roadmap
For the top 3 use cases, we develop initial prototype concepts: What would a pilot look like? What data do you need? What can be implemented as a quick win in week 1? The result is a prioritized roadmap with timeline.
What Sets This Workshop Apart from AI Demos
| Typical AI Workshop | AI Potential Workshop | |
|---|---|---|
| Starting point | ”What can AI do?" | "Where is the lever in your business model?” |
| Method | Tool demos and trend talks | Business model mapping + bottleneck analysis |
| Deliverable | Inspiration and idea list | Prioritized roadmap with ROI estimate |
| After | Disorientation | Clear next steps + quick wins |
Results from Practice
Starting point: CEO wanted an “AI strategy” but without a clear idea of where AI has the greatest value. The workshop identified three AI leverage points: automated product recommendations (estimated ROI 8x), AI-powered customer service (cost reduction 40%), and predictive inventory planning (reduce capital tied up). Quick win in week 1: chatbot for the 20 most frequent customer inquiries. Result after 6 months: service costs reduced by 35%.
Starting point: Three AI pilots running simultaneously, none scaling. The workshop revealed: the pilots did not address the business-model-relevant bottleneck. The greatest leverage was in lead qualification — not in claims processing. Decision: all pilots stopped, focus on AI-powered lead prioritization. Result: closing rate increased by 25%.
Frequently Asked Questions
What does an AI Potential Workshop cost?
Costs depend on participant count and preparation effort. An AI Potential Workshop is in the mid to high four-figure range (EUR). You receive a binding fixed-price offer upfront.
Do we need AI expertise?
No. The workshop is designed for decision-makers, not technicians. You don’t need to understand models or algorithms — you need to understand your business model. We bring the rest.
Which AI tools do you recommend?
We don’t recommend specific tools in the workshop. First, we identify where AI creates the greatest business value. Only when the leverage point is clear does tool selection make sense. We help with selection in a subsequent AI consulting engagement.
What is the difference from AI consulting?
The AI Potential Workshop is a 1-2 day intensive format that identifies the most important AI levers and creates a prioritized roadmap. AI consulting is a project format over 8-12 weeks that implements the roadmap and integrates the AI strategy into the business strategy.
What happens after the workshop?
Within 5 business days, you receive the documented AI roadmap with prioritized use cases, ROI estimates, and quick wins. Optional: AI consulting as a project format for implementation.
Is this only about generative AI?
No. Generative AI (like ChatGPT) is one tool among many. We consider the full spectrum: automation, prediction, recommendation systems, process optimization, generative AI. The lever determines the tool, not the other way around.
Related Services
- AI Consulting — Strategic AI consulting as a project format (8-12 weeks)
- Business Design — Business model development and validation
- Business Model Analysis — Half-day business model diagnosis
- Strategy Sparring — Monthly strategic support
Next step: If the AI roadmap is set and you want implementation support, AI Consulting is the next step.
